Versa Research is a boutique market research firm that gathers data on market and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making. By using numbers and voices of people to outline patterns, trends and associations, we are able to better understand markets and consumers.
Thorough analysis of your market category to identify growth opportunities, including a deep dive into your brand and your competitors’ brands.
Thorough analysis of category consumers both yours and competitors in order to uncover answers to questions…
Concept & Product Evaluation
Thorough analysis of concepts and products to evaluate acceptance by your target market.
What our clients say
We engaged Versa Research for a political data analysis project. We were very impressed with the wealth of knowledge shared by Versa Research on this project. They ensured we headed the direction with our software development project; making sure our data is collected and processed in the right manner.