Versa Research is a boutique market research firm that gathers data on market and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making. By using numbers, voices of people, and neuropsychology, we are able to outline patterns, trends and associations, thereby able to understand markets and consumers better.
Thorough analysis of your market category to identify growth opportunities, including a deep dive into your brand and your competitors’ brands.
Thorough analysis of category consumers both yours and competitors in order to uncover answers to questions…
An assessment of programs/projects designed to have a specific impact.
What our clients say
We engaged Versa Research for a political data analysis project. We were very impressed with the wealth of knowledge shared by Versa Research on this project. They ensured we headed the direction with our software development project; making sure our data is collected and processed in the right manner.