Areas of Specialty

Market Understanding

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A thorough analysis of your market category to identify growth opportunities.

We aid in uncovering answers to questions like:

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  • What is going on in the category?
  • What does the value chain of the category consist of?
  • Is there an opportunity for my brand?
  • What are the potential white spaces where my brand can innovate in?
  • Are there category consumption differences in different parts of the country?

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Consumer Understanding

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A thorough analysis of category consumers both yours and competitors in order to uncover answers to questions like:

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  • What are consumer needs in the category?
  • What is their behaviour, attitudes and values for the category?
  • What are their lifestyle and culture?
  • What is the key criterion for decision making?
  • What are the key drivers and barriers for usage in the category?
  • How do consumers use products and/or services?
  • What is the consumer profile across the nation?

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Program Evaluation

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An assessment of programs/projects designed to have a specific impact.

We aid in uncovering answers to questions like:

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  • What needs do my programs/projects address?
  • What outcomes are my programs/projects intended to achieve?
  • What activities need to be done to meet these outcomes?
  • How well are my activities reaching these outcomes?
  • What is the impact of my programs/projects on the target community?

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UX Research

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A systematic investigation into how your target market interacts with your product or service so as to uncover answers to questions like:

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  • How does the target market experience your digital solutions?
  • What is driving or affecting conversion rate?
  • What features make your digital solutions stand out?
  • What features need to be optimized?
  • How accessible, desirable and credible are your digital solutions?

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Concept & Product Testing

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A thorough analysis of concepts and/or products to understand which have the potential of acceptance by your market. We aid in uncovering answers to questions like:

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  • Is my concept and/or product understood by my market?
  • Will they accept my concept and/or product?
  • Are they willing to buy into my concept and/or product and be an advocate for it?
  • Are there any issues with my current concept and/or product?
  • Are there areas of improvement in the full mix; concept, brand, price, pack, product, distribution channels, and promotional activities?

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Segmentation

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Grouping of the market into sub-groups that are homogenous in either their motivations, occasions, attitudes, interests or needs; in order to uncover answers to questions such as:

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  • Who is more likely to accept my concept and/or product?
  • How can I grow my brand within a specific group of people?
  • What marketing mix will different groups of people respond to?
  • What white spaces are available within each group?

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Creative Generation

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Co-creation session to develop creative that are built on fundamental human needs which are relevant and relatable to your target market. We aid in uncovering answers to questions such as:

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  • Will the BIG IDEA of my creative resonate with my target market?
  • Does the brand’s story address a need?

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Creative Preference

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Evaluation of your communications by your target market in order to uncover answers to questions such as:

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  • Which of my creative is the one more likely to ‘succeed’ based on key measures?
  • Will my selected creative stand out among the media clutter?
  • Does my creative bring attention to my brand?

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Brand Map, Equity & Performance 

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Thorough analysis of category brands; their architecture, identity, assets, as well as commercial value so as to uncover answers to questions such as:

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  • What is the position of my brand vie a vi competition in the category?
  • What does my brand stand for?
  • Why is my brand chosen over competitors, or not?
  • Is my brand relevant to the consumer needs for the category?
  • What are the key drivers and barriers for usage of my brand?
  • How can my brand’s perception be improved in the category?
  • Which assets do consumers recognize as my brand?

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Customer & Employee Satisfaction 

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Evaluation of how satisfied your customers are as well as your employees are in order to build commitment, loyalty and advocacy. We aid in uncovering answers to questions such as:

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  • How satisfied are my customers with my offerings?
  • What are the drivers of satisfaction among my customers?
  • What is my Net Promoter’s Score? And how can I improve it?
  • How satisfied are my employees with their jobs?
  • How can I improve their conditions so I can increase commitment and drive?

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Big Data Analysis

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An analysis of huge structured and/or unstructured datasets. Through the analysis of these datasets, we aid in uncovering answers to questions such as:

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  • What future demands will my customers have?
  • How can I anticipate fraud, default and churn rates?
  • How exactly do customers experience my brand?
  • What is my customer’s usage behaviour?

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