Market Understanding
A thorough analysis of your market category to identify growth opportunities.
We aid in uncovering answers to questions like:
- What is going on in the category?
- What does the value chain of the category consist of?
- Is there an opportunity for my brand?
- What are the potential white spaces where my brand can innovate in?
- Are there category consumption differences in different parts of the country?
Consumer Understanding
A thorough analysis of category consumers both yours and competitors in order to uncover answers to questions like:
- What are consumer needs in the category?
- What is their behaviour, attitudes and values for the category?
- What are their lifestyle and culture?
- What is the key criterion for decision making?
- What are the key drivers and barriers for usage in the category?
- How do consumers use products and/or services?
- What is the consumer profile across the nation?
Program Evaluation
An assessment of programs/projects designed to have a specific impact.
We aid in uncovering answers to questions like:
- What needs do my programs/projects address?
- What outcomes are my programs/projects intended to achieve?
- What activities need to be done to meet these outcomes?
- How well are my activities reaching these outcomes?
- What is the impact of my programs/projects on the target community?
UX Research
A systematic investigation into how your target market interacts with your product or service so as to uncover answers to questions like:
- How does the target market experience your digital solutions?
- What is driving or affecting conversion rate?
- What features make your digital solutions stand out?
- What features need to be optimized?
- How accessible, desirable and credible are your digital solutions?
Concept & Product Testing
A thorough analysis of concepts and/or products to understand which have the potential of acceptance by your market. We aid in uncovering answers to questions like:
- Is my concept and/or product understood by my market?
- Will they accept my concept and/or product?
- Are they willing to buy into my concept and/or product and be an advocate for it?
- Are there any issues with my current concept and/or product?
- Are there areas of improvement in the full mix; concept, brand, price, pack, product, distribution channels, and promotional activities?
Segmentation
Grouping of the market into sub-groups that are homogenous in either their motivations, occasions, attitudes, interests or needs; in order to uncover answers to questions such as:
- Who is more likely to accept my concept and/or product?
- How can I grow my brand within a specific group of people?
- What marketing mix will different groups of people respond to?
- What white spaces are available within each group?
Creative Generation
Co-creation session to develop creative that are built on fundamental human needs which are relevant and relatable to your target market. We aid in uncovering answers to questions such as:
- Will the BIG IDEA of my creative resonate with my target market?
- Does the brand’s story address a need?
Creative Preference
Evaluation of your communications by your target market in order to uncover answers to questions such as:
- Which of my creative is the one more likely to ‘succeed’ based on key measures?
- Will my selected creative stand out among the media clutter?
- Does my creative bring attention to my brand?
Brand Map, Equity & Performance
Thorough analysis of category brands; their architecture, identity, assets, as well as commercial value so as to uncover answers to questions such as:
- What is the position of my brand vie a vi competition in the category?
- What does my brand stand for?
- Why is my brand chosen over competitors, or not?
- Is my brand relevant to the consumer needs for the category?
- What are the key drivers and barriers for usage of my brand?
- How can my brand’s perception be improved in the category?
- Which assets do consumers recognize as my brand?
Customer & Employee Satisfaction
Evaluation of how satisfied your customers are as well as your employees are in order to build commitment, loyalty and advocacy. We aid in uncovering answers to questions such as:
- How satisfied are my customers with my offerings?
- What are the drivers of satisfaction among my customers?
- What is my Net Promoter’s Score? And how can I improve it?
- How satisfied are my employees with their jobs?
- How can I improve their conditions so I can increase commitment and drive?
Big Data Analysis
An analysis of huge structured and/or unstructured datasets. Through the analysis of these datasets, we aid in uncovering answers to questions such as:
- What future demands will my customers have?
- How can I anticipate fraud, default and churn rates?
- How exactly do customers experience my brand?
- What is my customer’s usage behaviour?