Nigeria’s E-Commerce Space: Booming or Dooming?

Nigeria’s E-Commerce Space: Booming or Dooming? “In 2018, E-Commerce revenue in Nigeria was over $12 Billion and is expected to reach $75 Billion by 2025” E-Commerce is the use of the Internet to purchase goods and services online. Nigeria is ranked the second country in Africa (behind Mauritius) with the highest revenues from E-Commerce and […]

Research for Documentaries (Tips)

Research for Documentaries (Tips) “If the story you end up telling is exactly as you had imagined, then you weren’t listening.” – Luke Korem Two weeks ago, I watched a much-anticipated documentary by a renowned actress, with a storyline that is very apt for the global Black Lives Matter movement. Unfortunately, this anticipated documentary was […]

Marketing to Nigerians

Marketing to Nigerians The Core of Nigerian behaviour According to Feyi Olubodun, author of ‘The Villager: How Africans Consume Brands’, there are three main things to understand before launching a product or service in a market. Commerce: what is the market structure? Is the market a monopoly? Oligopoly? Or perfect competition? Consumer: what is the consumer […]

(Re) Thinking the Future of Real Estate

(Re) Thinking the Future of Real Estate How COVID-19 Has Impacted the Real Estate Market The worldwide pandemic has impacted the way we ‘meet, work, eat, shop, and socialize’. Within the real estate industry, COVID 19, has brought highs, lows and opportunities. Versa Research has collaborated with Akin Olawore & Co (a property company) to […]

Menstrual Hygiene Management

Menstrual Hygiene Day! As we highlight the importance of Menstrual Hygiene around the world, Versa Research has published an educational piece that details what Menstrual Hygiene Management is, the different elements that make it up and a brief exploration of its state in Nigeria. Download Report Here Menstrual Hygiene Management Report

All Na Packaging!

All Na Packaging! Yes, your packaging will take you places! If we conducted a mini-experiment and asked people to choose between a pack of store brand potato chips that are the same price, quality and quantity as a pack of branded potato chips, which one do you think most will choose? Yes, you guessed right! […]