How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy Branding without data is like driving with your eyes closed. When you Brand with data (Branding Research), you are able to create a solid Branding Strategy as well as monitor and measure the progress of this strategy which in turn reduces budget and time-related risks as well as […]

Your Enlightenment, Freedom and Marriage

Your Enlightenment, Freedom and Marriage Unspoken effects of COVID-19 Yes, we are all aware that COVID-19 is rampaging our world, currently affecting about 3% of the world’s population across 210 countries disproportionately. Some countries such as the United States have over 2,000 cases per 1 million people, while countries like Ethiopia have 1 case per […]

Large, Young, Dynamic — Unskilled

Large, Young, Dynamic — Unskilled Recruitment Challenges in Africa “The competition to hire the best will increase in the years ahead…” Bill Gates There is an alarming shortage of skilled employees in Africa, which has led to fierce competition for talent; particularly within the Digital Economy. Reasons for this shortage of skills are numerous: the negligible […]

Populism…you sly fox ;)

Populism…you sly fox 😉 Looking at how Populism is failing global leaders Populists are seen as dividers, splitting society into two overly polarizing and generalized groups: the “pure people” and the “corrupt elite”. Populist leaders fight for the rights of these “pure, good, hardworking folks who have been exploited by the system”. Populist leaders create […]

Deep Dive into Branding Research

Deep Dive into Branding Research “Brand Research specifically assists in the creation and curation of strong, distinct brands.” Jane Hale And when you have strong, distinct brands, your product or service becomes recognizable, trustworthy, valuable and builds relationships with your customers. Testing your brand (Brand Research) enables you to create a solid Brand Strategy as […]

DIY: Advertising Research

DIY: Advertising Research “The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.” – David Ogilvy Testing your advertising (Advertising Research) enables you to create a solid Advertising Strategy as well as monitor and measure the […]

Deep Dive into Advertising Research

Deep Dive into Advertising Research “The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.” – David Ogilvy Testing your advertising (Advertising Research) enables you to create a solid Advertising Strategy as well as monitor and […]