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Author archives: Versa

“Only 5 spaces left, get your tickets today”!

“Only 5 spaces left, get your tickets today”! Does the use of scarcity as a marketing ploy actually work for brands?   Persuasion 101 teaches us that invoking a sense of scarcity into your marketing and promotional activities is a great way to get people to purchase your products or services. This is because humans […]

Posted byVersa8th June 20182nd July 2020Posted inConsumer Research

I like Indomie Noodles, you like Mama Gold Noodles – we cannot work!

I like Indomie Noodles, you like Mama Gold Noodles – we cannot work! Is your lack of brand compatibility affecting your close relationships & ultimately life satisfaction?  For decades now, there have been various theories on what makes the perfect relationship; being similar to your partner, being different and it goes on and on… I […]

Posted byVersa2nd June 20182nd July 2020Posted inConsumer Research

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