Nigeria’s E-Commerce Space: Booming or Dooming? “In 2018, E-Commerce revenue in Nigeria was over $12 Billion and is expected to reach $75 Billion by 2025” E-Commerce is the use of the Internet to purchase goods and services online. Nigeria is ranked the second country in Africa (behind Mauritius) with the highest revenues from E-Commerce and…Details
How to identify your side hustle I don’t know about Notorious BIG, but we all know that mo’ money equals mo’ security – not problems! Research has shown that on average, a millionaire has seven different sources of income while middle-class individuals have only one. You can go ahead and research the advantages of being…Details
Research for Documentaries (Tips) “If the story you end up telling is exactly as you had imagined, then you weren’t listening.” – Luke Korem Two weeks ago, I watched a much-anticipated documentary by a renowned actress, with a storyline that is very apt for the global Black Lives Matter movement. Unfortunately, this anticipated documentary was…Details
Marketing to Nigerians The Core of Nigerian behaviour According to Feyi Olubodun, author of ‘The Villager: How Africans Consume Brands’, there are three main things to understand before launching a product or service in a market. Commerce: what is the market structure? Is the market a monopoly? Oligopoly? Or perfect competition? Consumer: what is the consumer…Details
(Re) Thinking the Future of Real Estate How COVID-19 Has Impacted the Real Estate Market The worldwide pandemic has impacted the way we ‘meet, work, eat, shop, and socialize’. Within the real estate industry, COVID 19, has brought highs, lows and opportunities. Versa Research has collaborated with Akin Olawore & Co (a property company) to…Details
Sustainable Recycling Economy Plastics are amongst the most versatile and commonly used materials in the world! They simplify and support modern life; they ensure food, drink and medicine safety by providing packaging materials that help store and transport them. However, due to the profound impact Plastics have had on the last 100 years of human…Details
Menstrual Hygiene Day!
As we highlight the importance of Menstrual Hygiene around the world, Versa Research has published an educational piece that details what Menstrual Hygiene Management is, the different elements that make it up and a brief exploration of its state in Nigeria.
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Menstrual Hygiene Management Report
All Na Packaging! Yes, your packaging will take you places! If we conducted a mini-experiment and asked people to choose between a pack of store brand potato chips that are the same price, quality and quantity as a pack of branded potato chips, which one do you think most will choose? Yes, you guessed right!…Details
How to Create a Solid Branding Strategy Branding without data is like driving with your eyes closed. When you Brand with data (Branding Research), you are able to create a solid Branding Strategy as well as monitor and measure the progress of this strategy which in turn reduces budget and time-related risks as well as…Details
Your Enlightenment, Freedom and Marriage Unspoken effects of COVID-19 Yes, we are all aware that COVID-19 is rampaging our world, currently affecting about 3% of the world’s population across 210 countries disproportionately. Some countries such as the United States have over 2,000 cases per 1 million people, while countries like Ethiopia have 1 case per…Details