DIY: Advertising Research

DIY: Advertising Research “The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.” – David Ogilvy Testing your advertising (Advertising Research) enables you to create a solid Advertising Strategy as well as monitor and measure the […]

Deep Dive into Advertising Research

Deep Dive into Advertising Research “The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.” – David Ogilvy Testing your advertising (Advertising Research) enables you to create a solid Advertising Strategy as well as monitor and […]

The Future of Data: Machine & Humans

The Future of Data: Machine & Humans While you focus on building a tech-savvy company, you still need humans to give your data context! Within the Data industry, data collected by machines is called Big Data. It is then analyzed using Machine Learning Algorithms. While data collected and analyzed by humans is called Market/Marketing Research.  […]

How Healthy is Your brand?

How Healthy is Your brand? Have you ever wondered how businesses keep growing? Or why their brand names become category names?  Well we will tell you; what they do is ensure their brands are kept healthy! By keeping their brands healthy, they are ensuring a fulfilling experience for each customer when they encounter the brand […]

Marketing to Gen Zers

Marketing to Gen Zers How can Brands market to these “We Generation”? 1.Brands should know who they are and what their Brands stand for  Gen Zers are in pursuit of the truth; they seek reliable Brands that are trustworthy. They seek Brands that stand for social causes and work hard to influence the community they […]

Gen Zers!

Gen Zers! Different generations have different interests, priorities, cares and values. As such, they are receptive to different marketing messages… Marketing messages must be relevant to the audience, it must be believable, it must increase brand desire and eventually lead to an action.  In the United States, analysts, predict that by next year (2020), Generation […]

Data Data Evrrwhere!

Data Data Evrrwhere! Big Data Analysis Today, in businesses large and small, the impact of Big Data if used effectively, is tremendous! Big Data helps businesses reduce cost and time. It helps innovate processes and offerings, and assists with better decision making. Big Data is useful in all industries but it is especially useful in […]