Measure Success. Measure Impact. Evaluate your Programs! Program Evaluation Research Program Evaluation is a practical, scientific way of collating information about projects, programs and policies; particularly about their expected result and effectiveness. Program Evaluation is the assessment of activities that are designed to perform specific tasks within a specific period of time. For example, the […]
Category archives: Consumer Research
I am Africa!
I am Africa! How do you support Brand Africa in your work and daily life? As countries and regions around the world are beginning to push nationalist believes and look inwardly, it is time for us Africans to also look inwardly and lean on each other. The Boston Consulting Group (BCG) released a report in […]
Change Begins with Me – Does it Really?!
Change Begins with Me – Does it Really?! How has the Nigerian consumer and trends changed within the last 3 years? We reviewed The Boston Consulting Group (BCG) African Consumer Sentiment 2016 report to see what still holds true in 2018 about the Nigerian consumer and our trends. Before we dig into the key findings […]
“Only 5 spaces left, get your tickets today”!
“Only 5 spaces left, get your tickets today”! Does the use of scarcity as a marketing ploy actually work for brands? Persuasion 101 teaches us that invoking a sense of scarcity into your marketing and promotional activities is a great way to get people to purchase your products or services. This is because humans […]
I like Indomie Noodles, you like Mama Gold Noodles – we cannot work!
I like Indomie Noodles, you like Mama Gold Noodles – we cannot work! Is your lack of brand compatibility affecting your close relationships & ultimately life satisfaction? For decades now, there have been various theories on what makes the perfect relationship; being similar to your partner, being different and it goes on and on… I […]