Marketing to Nigerians

Marketing to Nigerians The Core of Nigerian behaviour According to Feyi Olubodun, author of ‘The Villager: How Africans Consume Brands’, there are three main things to understand before launching a product or service in a market. Commerce: what is the market structure? Is the market a monopoly? Oligopoly? Or perfect competition? Consumer: what is the consumer […]

(Re) Thinking the Future of Real Estate

(Re) Thinking the Future of Real Estate How COVID-19 Has Impacted the Real Estate Market The worldwide pandemic has impacted the way we ‘meet, work, eat, shop, and socialize’. Within the real estate industry, COVID 19, has brought highs, lows and opportunities. Versa Research has collaborated with Akin Olawore & Co (a property company) to […]

Populism…you sly fox ;)

Populism…you sly fox 😉 Looking at how Populism is failing global leaders Populists are seen as dividers, splitting society into two overly polarizing and generalized groups: the “pure people” and the “corrupt elite”. Populist leaders fight for the rights of these “pure, good, hardworking folks who have been exploited by the system”. Populist leaders create […]

Deep Dive into Branding Research

Deep Dive into Branding Research “Brand Research specifically assists in the creation and curation of strong, distinct brands.” Jane Hale And when you have strong, distinct brands, your product or service becomes recognizable, trustworthy, valuable and builds relationships with your customers. Testing your brand (Brand Research) enables you to create a solid Brand Strategy as […]

DIY: Advertising Research

DIY: Advertising Research “The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.” – David Ogilvy Testing your advertising (Advertising Research) enables you to create a solid Advertising Strategy as well as monitor and measure the […]

Measure Success. Measure Impact. Evaluate your Programs!

Measure Success. Measure Impact. Evaluate your Programs! Program Evaluation Research  Program Evaluation is a practical, scientific way of collating information about projects, programs and policies; particularly about their expected result and effectiveness. Program Evaluation is the assessment of activities that are designed to perform specific tasks within a specific period of time. For example, the […]

Brand X, where are you?

Brand X, where are you? Simple tips to increase the presence of your brand both online and offline During the past week, I have been sourcing online and scouting offline for brands to partner with. This was one of the most exhausting and challenging exercise I did all week mainly because of rookie mistakes brands […]