Versa Research is a boutique research firm that gathers data on market, marketing, society and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making.
By using numbers (surveys, polls, experiments), voices of people (observations, mystery shopping, in-depth interviews, focus groups), and neuromarketing (eye-tracking, facial coding), we outline patterns, trends and associations, thereby able to understand markets, societies and consumers better.
Continuous Learning: we are a passionate group of researchers whose zeal pushes us to stay up to date on the industry and become industry experts
Added Value: we meticulously study your business; your growth drivers, differentiation points, mental and physical availability, and product innovation to add value to your business
Data Quality: we execute a detailed check on all data we collect and handle to ensure it is accurate, complete, consistent and reliable
Actionable Insights: we provide you with data (‘the what’), insights (‘the so what’), as well as the recommended strategy (‘the now what’)