Going ‘Eco’ to Outsmart your Competitors
Times are changing and so are consumer preferences!
People are now aware of the dangers of greenhouse gas emissions on our ozone layer. One of the consequences of greenhouse gas emissions into the atmosphere is the thawing of ice in the arctic regions, thereby raising sea levels.
Your consumers may not have vast knowledge on climate change, but they have an idea about the dangers it has caused because many of them are living in these majorly affected environments. Consumers are more likely to choose brands that emphasize steps they have taken to be more Eco-Friendly.
So how can your brand be Eco-Friendly?
1) Backward Integration: One of the ways to fully engage in Eco-Friendliness is through Backward Integration. Backward Integration is when a brand controls its supply chain, especially the supply of raw materials. With the production of their own raw materials, brands are in control of their carbon footprint and ensure their materials are organically produced. If Backward Integration is not possible with your company, you can collaborate with other companies that can provide organic raw materials needed for product creation.
2) Packaging: Choosing Eco-Friendly packaging! Glass is one of the best Eco-Friendly packaging materials because the process of manufacturing it isn’t harsh on the environment. Glass can also be reused and they are easier to be recycled. However, glass has its transportation limitations due to its fragileness. Aluminium cans made from recycled materials can replace the glass as they are also easy to recycle. The worst option is plastic, as the process to manufacture plastic emits toxins into the environment and not all types of plastics can be recycled or reused. Branded Eco-Friendly packaging shows your brand’s loyalty to and advocacy for a sustainable world.
There are many more ways for your brand to be Eco-Friendly! Contact Versa Research today to evolve your business. Visit wwww.versa-research.com to get started!