Experts in Product & Consumer Research.
Our Specialty
Using quantitative (surveys, polling, experiments), qualitative (observations, mystery shopping, in-depth interviews, focus groups) & neuromarketing (eye-tracking, facial coding) methodologies, we conduct the following types of research:
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Concept & Product Research
To understand if a concept or product will meet the needs of the target market, how it will do that, and who the early adopters will be?
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User Experience (UX) Research
To understand how customers use your product or service in real-time. What is driving conversion rate? What features need to be optimized?
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Big Data Analysis
An analysis of structured and/or unstructured large data sets to identify patterns and trends.
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Segmentation Analysis
To understand who the main target market is for your product or service and how to approach/address them.
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Pricing Research
To understand the price your target market will be willing to pay for a product or service.
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Brand Research
To measure the position and monitor the performance of your brand. What is the position of your brand?
Industry of Focus
Health & Wellness
Petcare
Sustainability
Some Past Clients…
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