Experts in consumer, product & market research.
Our services
RESEARCH & CONSULTING
We conduct quantitative (surveys, polling, experiments), qualitative (observations, mystery shopping, in-depth interviews, focus groups) & neuromarketing (eye-tracking, facial coding ) projects. These projects aid in answering questions such as:
What is going on in the category?
What does the value chain of the category consist of?
What are the potential white spaces where my brand can innovate?
Are they willing to buy into my concept and/or product and be an advocate for it?
Are there any issues with my current concept and/or product?
GROWTH STRATEGY WORKSHOPS
We work with your teams to develop and implement strategies that assist in scaling and creating sustainable processes. We aid in developing processes that will address questions like:
How do I position my brand vie a vi competitors in the category?
Why is my brand chosen over competitors, or not?
Is my brand relevant to the consumer needs for the category?
What are the key drivers and barriers of usage of my brand?
How can my brand’s perception be improved in the category?
Who is more likely to accept my concept and/or product?
How can I grow my brand within a specific group of people?
What marketing mix will different groups of people respond to?
DO IT YOURSELF RESEARCH PANEL
Using our research panel, we assist with collating quantitative data as well as recruiting participants for qualitative data collection. We also analyze and visualize existing big data sets which aid in uncovering answers to questions like:
What are consumer needs in the category?
What are their behaviours, attitudes and values for the category?
What are the key drivers and barriers for usage in the category?
What is driving or affecting conversion rate?
What future demands will my customers have?
What are the drivers of satisfaction among my customers?
How can I anticipate fraud, default and churn rates?
TRAINING & LECTURES
We provide training on data collection, data analysis, data interpretation as well as data visualization to ensure data and insights are accessible. We arm you with the skills to aid in uncovering answers to questions like:
What needs do my programs/projects address?
What outcomes are my programs/projects intended to achieve?
What activities need to be done to meet these outcomes?
What is the impact of my programs/projects on the target community?
How satisfied are my customers with my offerings?
What are the drivers of satisfaction among my customers?
What is my Net Promoter’s Score? And how can I improve it?
How satisfied are my employees with their jobs?
“The project was conducted in a timely and professional manner and the agreed-upon scope was achieved. Versa Research provided us with a very relevant solution which generated actionable insights for our venture. I strongly recommend the services of Versa Research Limited and I am looking forward to partnering with Versa Research on future projects.”
— OBI E., COMMERCIALIZATION AND MARKET SOLUTIONS